Naming Names

It must be hard to name new products these days. So much historical baggage (and more every day). I don't consider myself an aficionado of naming stuff, but I know when a name works (e.g. Snickers) and when a name doesn't (e.g. McGriddle). Still, I really feel that the namers of the Chevy "SS" and the Dairy Queen "MooLatte" could have tried a little harder, unless of course Nazis and America's dark legacy of slavery were the associations they were aiming for.